How does AffiliationSoftware’s Postback tracking work?

What is AffiliationSoftware’s Postback tracking?

The Postback URL (also called “Callback URL” or “S2S Tracking”) is an advanced tracking method that is often used to connect an affiliate program to another compatible web-platform.

Postback tracking works on server side, so it cannot read the data stored on the user’s PC as a normal tracking pixel. To track via Postback you need to add a parameter in the banner/link, and then retrieve it in the Postback tracking URL. This parameter contains a unique ID that allows AffiliationSoftware to register the commission of the affiliate.

How to create a Postback tracking

1. In the “Destination URL” field of all the campaign’s banners/links, add:
&PARAMETER=[clickid]

2. To retrieve the value sent in the Postback tracking URL, add:
&p=PARAMETER

NB: The word “PARAMETER” is an example and should be replaced with the one provided from the web-platform.


What is the global Postback tracking?

Available only for the Business and Network versions of AffiliationSoftware

A global Postback is a single URL used to track all the campaigns available on a web-platform. In this case, besides the parameter explained above, you have to add a second parameter that contains the AffiliationSoftware campaign ID.

How to create a global Postback tracking

1. In the “Destination URL” field of all the campaign’s banners/links, add:
&PARAMETER=[clickid]&PARAMETER2=[offerid]

2. To retrieve the values sent in the Postback tracking URL, add:
&p=PARAMETER&c=PARAMETER2

NB: The words “PARAMETER” and “PARAMETER2” are an example and should be replaced with the ones provided from the web-platform.


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This entry was posted by AffiliationSoftware on and was as last modified on April 19, 2018